If need some additional advice, here are some tips provided by Bing on how you can write a great Text Ad. Using this tool is not too different from what we covered above. If you know your industry well, you might be able to come up with some negative keyword ideas off the top of your head. In any case, Bing provides you with a tool that you can use to discover the keywords that you should be targeting in your ad text. Step 1: Create Your Bing Ads Account Head over to Bing Ads and create an account. FAQ. Google has Bing beat when it comes to traffic by a long shot. Once you add your payment information, you’re done. In doing so, you’ll likely discover some keywords that are generating a lot of clicks, but have yet to produce any meaningful returns. 1) Create an Account . By the end, you’ll be able to confidently set up a Bing Ad campaign. My only question is, will it be yours? This is a good thing, because it means you won’t have to learn a lot in order to use it, if you’re already used to AdWords.  You might instead want to use the ‘find keywords related to a word or phrase’ option instead. The first step for constructing an ad in Bing Ads is to create the campaign it will run as part of. What website should we analyze? You can easily set up an account and start using Bing Ads. Posted by. The more competitive the search term, the higher the cost per click. For more on keyword research, check out our article on the best SEO tools for some solid web tools to help you out. It reduces the need for people to click around your site, if they’re trying to find what was promised to them in the PPC ad. Close. We want to create that works for you business size And, if they click on an ad for model ships or boats, they should be taken to the ‘model ships’ page. You’ll be able to gain potential keyword ideas by entering in either your products or service, landing page URL, or product category (or any combination of the three). If that’s not the case, however, then just leave the settings as they are. Also, consider animated or video ads to draw more attention to your ads. Set a budget to measure the quality score of your PPC campaign. Just enter in a keyword that represents ‘commercial intent,’ and then let the tool do all of the heavy lifting. What’s your name? Campaign Management API for Dynamic Search Ads. Step 2- Create a Bing Ads campaign. If you don’t have a Microsoft account already, that’s okay! As you gain experience with Bing Ads, you can then check out some the ‘Targeting options’ and ‘Advanced Settings.’, For now, however, click on ‘Save and add payment.’. He is the co-founder of NP Digital and Subscribers. When you’re targeting keywords with Commercial intent, high performing keywords don’t necessarily have high monthly search volumes. Bing will provide you with estimates, based on what you might have to bid for a certain ‘ad position,’ too. You just have to visit the website and create an account with bing. Keep in mind that even if you aren’t targeting keywords with Commercial intent, targeting specific keywords that are highly relevant can still bring great returns. These are the keywords you’ll want to focus on, when building your list of negative keywords. There’s also a feature called ‘Advanced location options.’ In this article, we’ve explored why Bing Ads deserve your attention. It’s worth noting that because a lot of people ignore Bing Ads, it generally means that there is less competition and hence using the platform is cheaper, especially when looking at a PPC campaign. But that’s not a knock against Bing.  This is a good thing, because it means you won’t have to learn a lot in order to use it, if you’re already used to AdWords. These are similar to AdWords Search Campaigns, in the sense that you’re going to be bidding on keywords that will trigger the display of your Bing ad. Banner/display ads on the Bing Content Network? Just after the successful creation of your Bing account, you have the option of setting up a campaign at your disposal. In addition to the sponsored listings on the Bing Shopping Tab, we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany. You then get the chance to write your ad text. Please share below! Split testing is something else you’ll want to do, when managing your campaigns over time to determine which words ad text offers a higher quality score.. By having multiple versions of a given ad, you can quickly come up with an ad variation that is going to bring you the best returns. You can find the ads other advertisers are running by using a competitive analysis tool, such as SpyFu. But what about Bing Ads? This example showcases the importance of selecting the right keywords, and not just keywords that will get you in front of as many people as possible, especially in a PPC ad campaign. Then click Continue. Doing it this way will mean that you don’t lose money while you’re running your tests. Remember: People are responsive to content that helps solve their problems. Here you can enter in all the keywords you decided upon in step three. You now have the option to set up a campaign. This method does not always return the best results. You’ll find it under Tools in the main dashboard after creating an account. After clicking on Get suggestions, you’ll be taken to a page that’ll show metrics like the search volume trends: Scroll down, and you’ll find related Ad groups that have suggestions of topics where you can focus on keyword targeting: And also keyword suggestions for other keywords you can target. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. This is all to say one thing: Don’t sleep on Bing Ads. If you want to get better at writing ad text, you can study what is working for other advertisers in any online ad they promote. You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. The ad title and display URL are generated automatically based on the website domain and language that you want to target.  What you pick here will depend on your ad campaign and what conversion tracking tells you is working. Bing search ads in the Microsoft Audience Network: For example, create a Search campaign, expanded text ads and image ad extensions. You’ll be taken to a page where you can choose the goal for your campaign: Choose the goal that’s right for you. But obviously there are some differences between the two platforms. You can decide on a ‘daily’ or ‘monthly’ campaign budget – this will allow for you to tightly control your spending. Microsoft partners with Verizon Media to sell display, native and video formats in the US, Canada, UK, Brazil, France, Germany, Italy, Japan and Spain. I’ve explained here and here, how you can create a great Search Text Ad. Dynamic search ads can only be created within campaigns that have a DynamicSearchAdsSetting. The ‘Search network bid,’ refers to how much you’re willing to ‘pay per click’ for an ad. You have the option here of selecting the ‘Type’ and the ‘Bid.’. If you do not, you need to build one first or you can buy an existing website. When it comes to paid ads, these locations might include AdWords, Facebook, LinkedIn and, surprisingly, even a Bing ad. Bing is Microsoft’s search engine—an alternative to Google. Again, this point can be expressed using the story, told by Bing, that describes the individual who is selling ‘model toys.’. To help exemplify the above point, Bing tells the story of someone who wants to sell ‘model toys.’, The person in the story selected the keywords ‘model toys’ and ‘model kits,’ when running their ad campaign. If you don’t use Bing Ads, you’re potentially letting a lot of money fall by the wayside. Crello makes it easy for you to design a banner ad that commands attention. Here is what my conversion tracking looks like. If you do have an existing Google Ads campaign, select Import from Google AdWords (what Google Ads used to be called). You can set your start and end dates for your ads here. Import your Google Ads campaign (optional) At this point, you’ll have two options: Import data from … Hootsuite can help you compose, schedule, and publish posts to all the major social platforms from one dashboard. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. These two lists also include information on the Average monthly searches, competition, and Suggested bid amount. While it’s true that you can select cheaper keywords that reach people while they’re in the ‘research’ phase, doing so will require that your website and funnel are highly optimized for conversions. Bing’s ads work much like Google Ads, with bidding for keywords which are then displayed to users in related search results. You may also choose to import a cabin that you are already running on AdWords. If you haven’t imported your campaigns from AdWords, you’ll need to select your account and select ‘Campaigns’ from the top menu. You need to target the right keywords to target the right people—people who are looking for your product or service. Bing Ads will give you an estimate of what it might cost. This depends on if you’re scheduling it or not. There’s also a feature called ‘Advanced location options.’ Essentially, this gives you the chance to decide who sees your online ad, based on their intent to visit a certain location. There’s also a claim made that Bing captures 31% of the US search market. This is Bing Ad’s version of Google Keyword Planner. For now, however, you’ll want to skip this initial set up phase, as it can help to do a little bit of legwork before you set up your campaign to give yourself the best edge for a high quality score. There are five different match type options. If you want my team to just do your marketing for you, How to Setup a Bing Ads Campaign – The Right Way, What’s most interesting is that Bing claims to reach, In fact, Wordstream has reported that they’ve experienced a, As I’ve covered before, it is important that you focus your campaigns around keywords that represent ‘commercial intent.’, These keywords are more expensive than other ‘types’ of keywords, because there is more competition among the ad group who want to bid on those, This is because these keywords provide better conversion rates, as the people using those keywords are, The most interesting columns are those related to CTR and average CPC, as these columns let us know which keywords generate a lot of, of someone who wants to sell ‘model toys.’. These keywords generated a lot of impressions, but lead to a low number of clicks – suggesting the keywords targeted weren’t relevant enough. Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three. If you find one to be more cost-effective than the other, you can always shift the rest of your budget for better ROI. You’ve just imported your Google Ads data into Bing Ads. adCenter Bid and Targeting Settings. If you’re interested in creating your own Bing Ads campaign from scratch, move onto the next step. Step 2: Import your Google Ads campaign (optional). But it’s recommended that you wait two hours between each import. Let’s take a look at each using our “How to get out of debt” keyword example: Different match types will cost different Bid amounts. In fact, they can be a very powerful way to increase leads and sales for your business. Search Results. Let’s say you have a personal finance website. We work with CMI in Mexico, and Nine in Australia and New Zealand. You might not have realized it, but Bing reaches a phenomenal number of people on a monthly basis and is a powerful search engine in its own right. How can we get in touch with you? You don’t have to just search within your industry, however. You’ll then eventually see the screen below. In essence, the Google Display Network and the Bing Content Network are the same: the goal is to place your ads on quality sites, next to related content, to help you expand the reach of your advertising by capturing leads from consumers who aren’t actively searching for what you (or your client) offer. Import your Google Ads campaign (optional) At this point, you’ll have two options: Import data from … That means if you’re only advertising on Google, you’re missing out on as many as 1-in-3 potential customers. So, that’s how you can find the right keywords for your campaigns. That’s why this step goes before creating the actual campaign. I hope you enjoy reading this blog post. We’ll also take a look at the pitfalls you’ll need to look out for, too. While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. Then, click on Sign in to Google. Previous success story Next success story. If I look at the quality of traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic. " This is because these keywords provide better conversion rates, as the people using those keywords are ready to buy. This is key to tracking ROI. That means savvy digital marketers should learn how to leverage the power of Bing Ads. In fact, Wordstream has reported that they’ve experienced a 33.5% cheaper CPC, compared to Google, when using Bing Ads. In this guide we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. User account menu. You then have the chance to adjust some more settings. Create eye-catching display ads for Google Adwords, Google Display Network, Annex Advertising Network, Bing Display, and DuckDuckGo, as well as social media. The search volume information is helpful as well, but only to a certain extent. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 If you take a look at the graphic below, you’ll see some amazing stats that back up that statement –. Not many people consider using Bing Ads as a means of getting in front of their target audience, as they themselves don’t use the Bing search engine on a daily basis. Complement your digital marketing strategy with an engaging social media presence. You’ll be taken to a page where you have the option to do so. You now need to give your campaign a name and set a campaign budget. Bing is also transparent when it comes to information regarding its search partners. Â. If you need help, here is a great article from Bing with best practices on writing fantastic text copy. When it comes to marketing your business, it’s obviously a good idea to make yourself present in the locations your customers are also present. I can also click on a tab, called ‘Keyword suggestions,’ in order to identify individual keywords that might be worth targeting to improve my quality score. Upon completing the search, I’m presented with ‘Ad Groups’ that represent topics I can focus my ads around. The Display Network: Advertisers create display ads to appear on a vast number of websites across the internet; Bing Ads. Free to use. This link will lead you to the place where you can effectively do so. Here, you can create, manage, review, and edit both your search and audience ads. Both Google and Bing have partnered with sites, on which your ads can show. When using the ‘find keywords related to a word or phrase’ feature to find keywords related to ‘buy wine,’ I’m presented with a list of keywords that look like they’d generate a great ROI. This allows you to find out where your traffic is coming from and adjust your ad campaigns accordingly. u/thebanisterslide. Doing so led to an upturn in clicks according to conversion tracking. Anyone can display ads on a website. To make the setting up process easier, here is a step by step process to follow. Bing network. Negative keywords can streamline your campaigns, making them cheaper to run while increasing campaign ROI, at the same time. As you might’ve guessed, the keywords that you select will have a massive impact on your ability to create campaigns that will generate a positive ROI. Just move onto the next step, and we’ll get started creating a completely fresh Bing Ads campaign. His work has been seen in Business Insider, Playboy, and Huff Post. Some studies have suggested that Bing Ads have a lower cost-per-click (CPC) than Google ads. How to Create a Microsoft Advertising Bing Ads Campaign When you first log into your Microsoft Advertising account, you’ll immediately see the ads dashboard. Choose these options and click Save and add payment. With each keyword, you’ll have the option to select their Match Type and Bid. Create a campaign Creating an advertising campaign in Bing is very simple, just make sure you give it a representative name according to the advertising you are doing. Bid and Targeting Settings. Google Ads, Facebook Ads, Bing Ads, and most other other advertising … Press J to jump to the feed. If you find an online ad that has been running for a long time, there’s a good chance that it’s delivering great results. In addition, set the audience ads bid adjustment to indicate whether you prefer audience ads for the campaign or ad … Bing has ad tools that allow you to assign campaigns to different time zones, search partner targeting, and search demographic targeting. These Product Ads appear on the righthand side of Bing’s SERPs, apart from the natural search list , how you can create a great Search Text Ad. Bing has recently come up with another tool that you can use, called the ‘Keyword Planner.’. If you already have a website, you are well on your way. Once you do that, you’ll be taken to this page where you’ll be able to start your account. Do you have any tips you can share when it comes to Bing Ads? No sooner than you do this, does Bing Ads create your first Ad Group, named Ad group #1. From here, you’ll need to enter the account name and password for your Google Ads account. The ads are displayed in the same way. Once you choose your goal, it’ll then be time to Create your ad. We also delved into the steps you need to take when setting up an online ad campaign of your own. I'm determined to make a business grow. You can now go on to import Google Ads data from other accounts if you want. On the Keyword Planner page, you’ll have several options: For our purposes, click on Search for new keywords using a phrase, website, or category. Then select Sign in. Design Powerful Banner Ads with Zero Effort . Hey, I'm Neil Patel. Finally you can define a Dynamic Search Ad record assigned to the ad group. If you don’t already have a Microsoft account, you’ll need to create one first. Bing publishes search ads on domains that show content relevant to specific countries/regions in a specific language. This feature is helpful, if ‘geo targeting’ is something that your ad campaign would benefit from. Yes, I want more traffic You can also take a look at what marketers in other sectors are doing, too. Tony is a freelance journalist and content marketing consultant. Get expert social media advice delivered straight to your inbox. ’ is something that your ad campaign would benefit from. The best way to do this is to create a new remarketing audience in Bing and name it after the specific channel/source you’d like to target. For example, create a remarketing audience called “Facebook” to build a list from your social ad campaigns. If you launch more than one campaign at a time it is convenient that you have everything very well organized. Of course, the true cost of your ad depends on the keyword you’re bidding for. Banner/display ads on the Bing Content Network? With good conversion tracking, you will gain experience with what works. What's your phone number? Now it’s time to choose the keywords you want to target. To get started, click the “Create campaign” button in the top left corner of the campaigns table. As you can see, you can then … If you do so, you might discover certain phrases that work well at getting attention and inspiring action. When it comes to launching an ad campaign, Bing and Google are very similar. When advertising on Bing, you’re going to be running Bing Search Campaigns. Archived. Choose the Google Ads campaign you wish to import into Bing Ads. However, ignoring Bing can be a big mistake and not advertising yourself on Bing might result in you leaving a lot of money on the table. There’s also the option of finding keywords by entering in a, ‘website URL.’. It is the default Windows search engine on hundreds of millions of Microsoft products. Add Your Business … Similar to the Ads structure, Bing ads rely on keywords and an auction process. Advertising Editor Advertising Intelligence. Once you are up and running with a website, consider how you would like to advertise. About Microsoft Advertising. In fact, it means there’s less competition for digital marketers looking to target specific keywords—resulting in better ad placement and more affordable ads. Save my name, email, and website in this browser for the next time I comment. With it, you’ll be able to gather data on keywords straight from the search engine your users will be using (i.e., Bing). View more So, in this post, I’m going to cover how you can make a change and finally setup a Bing Ads campaign. We want to create a plan that works within your budget You’ll then be taken to the “Choose Import Options” page, where you can choose the following: You can also schedule when you want to import your data. If you want my team to just do your marketing for you, click here. As you can see, there’s also the ability for you to import a campaign you are already running on AdWords. You're moments away from growing your traffic You can find the ads other advertisers are running by using a competitive analysis tool, such as, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size. Setting your campaign up in this manner will result in higher conversions. After logging in, add your … Click Add and you’ll be taken to your budget page: This is where you can choose the daily budget options for your Bing Ad, the location you want it to appear, who you want to see it, and what language you want the ad to appear in. This opens up campaigns to searchers across all Bing, Yahoo, and AOL owned and operated sites, … You might write in “How to get out of debt” under the Product or service text box. That’s why we recommend you test out both platforms. Social media advertising, Google search ads, and display advertising are some of the best choices you can try. Through Ads on Bing, businesses can advertise on Bing, and partner platforms including Yahoo and AOL. Here you’ll be able to add all the text, URLs, and headlines you need for your ad: Fill in all of the text you want for your search ad. Effective ads are those that turn potential customers into actual customers, so it’s up to you to discover which platforms bring you the most conversions. When you select negative keywords, you’re ensuring that certain keywords won’t trigger the display of your ads. Alex Littlewood. Before reading this article, Bing Ads might’ve sounded like something that didn’t deserve your attention. Throughout this post, we’ll take a look at what matters most, when setting up a campaign on Bing. Type refers ‘Match Type,’ and reflects the circumstances in which your keyword will be shown. What's your yearly revenue? Give Bing Ads a go. Savvy digital marketers know they can be an effective way to drive qualified leads and conversions. Head over to https://bingads.microsoft.com and create an account with Bing.Â. To conduct great keyword research for Bing, you’re going to want to use the Bing Ads Keyword Planner. Choosing the right keywords for your Bing Ads campaign is crucial for success. If you’re new to Bing ads, you’ll need to take some steps to manage your online ad campaigns so that they continually provide a great ROI. While it isn’t the largest search engine, savvy digital marketers should still learn how to leverage the power of Bing Ads and set up your first campaign. Example: www.neilpatel.com. Walk through the steps provided to create one. The figure you come up with here will be influenced by what Bing suggested that you should pay, based on the keywords, ad position and match type that you’ve selected. Provide that through your ad, and you’ll be able to create a lead generation machine with your Bing Ad campaign. Now, let’s take a look at how you can actually create your ad text. Here you need to provide an initial keyword or phrase that is related to your offering. Click either Import or Schedule. But, you now know that there’s a good chance that your business could benefit from Bing Ads. Now that we know exactly why you should use Bing Ads, let’s take a look at the exact steps to launch your first campaign. Bing Product Ads have the potential of being seen on the same page as your text ads, Bing’s organic search results, as well as on sites owned by Yahoo Inc. These keywords are more expensive than other ‘types’ of keywords, because there is more competition among the ad group who want to bid on those keywords. With Bing Product Ads, retailers can create eye-catching ads that include product images, price, and descriptions (like Google’s PLAs). Only question is, will it be yours hours between each import quality score of your own Ads... Whether you want to focus on is adding ‘negative keywords’ to your Bing ad account, you enter! And bid step by step process to follow ships or boats, they should be taken to this page you. On, when using Bing Ads great, and we ’ ll look at the pitfalls you’ll to. 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