Offer them something for free to try out or test. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Think of something that would make the influencer curious about the email, making them want to read it. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. This is based on popular sales outreach situations and proven templates that boost your email open rates. I’ve been following your [blog, Instagram, YouTube, etc.] Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Foster a relationship that focuses on your mutual admiration for their content and your brand. Let’s see this influencer outreach email example: Good thing about this email template is that you’ve talked about your potential partner most of time but through your product, so he would see it as a good fit for him or his audience.As you can see, this influencer outreach email template uses the personalized image to engage with your potential influencer.Certainly - you won't like to create each image naturally for every prospect. That’s why writing compelling subject lines for cold emails has become more important today than ever. Subject: Join iAcquire’s Blogger Network. That makes it the biggest factor by far. Outreach's Top 5 Sales Email Subject Lines #1: The Quick Call (Personalized) What to say: When you’re reaching out to influencers by email, you should first focus on the email subject line. Alternatively you can ask the influencer to contribute to your content. Type #2: Influencer Outreach Email Templates. Also, they are approximately accepting nearly 25% of collaboration requests - according to the same research. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle.”, ― Robert B. Cialdini, Influence: The Psychology of Persuasion. “I wrote a blog post called ‘6 Reasons Neil Patel Should Call Me’ and had one of his editors send it to him. How to craft cold email subject lines. Read this article to find out! According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Learning which subject line best resonates with your recipients will help you craft higher converting emails. A catchy subject line that makes them want to read your email … Bloggers love to extend giveaways and special offers to their audience, so this subject line is a great one. Hence, the ideal subject line is approximately eight words long. Accessibility. Your email subject line must be catchy too. This is because only 6.9% of emails use emojis. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. Use these tips along with our sales email tracker, and see your team succeed. Here are 23 email copywriting tips for your next influencer email. Terrible subject lines are one of the top reasons why digital PR campaigns don't earn links. Simple Greeting: Don’t overdo on the formality and address them as Dear Mr. or Mrs. Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. 1) Get Personal--But Not Too Personal. " If in some cases, you don’t get response from some part of them, try to test some of follow-up emails to inspire them to respond. Let’s talk partnership. The Smooth Opening. Get all the latest & greatest posts delivered straight to your inbox. Referencing a mutual contact in your subject line always increases the open rate of a cold email. To see the 10 Best Influencer Outreach Subject Lines, check out: At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. These are people who have a lot of followers on social media or fans in general. I'm passionate about organic B2B SaaS marketing. Mention your blog and the opportunity for the influencer. To do that, you need to keep these some things in mind. Personally, this is one of my favourite influencer outreach email templates you can use.Why?Because it's funny, engaging, intriguing, and most importantly, very personalized.Let's see it: As you can see, this influencer outreach email template requires a lot of research. Blogger outreach done well considers the brand, the blogger, and the blogger’s audience. But, guess what?You will definitely get high open and reply rates, which means that you will be able to close more partnerships with your influencers.Sit down, work hard and see the magic happen! How to Write Excellent Subject Lines for Your Outreach Emails. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Click-bait subject lines, such as “Open Now”, “Must Open”, “Once in a Lifetime Chance”, “Unique Offer” are just about as efficient as those infomercials you see on TV. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. We use cookies to ensure that we give you the best experience on our website. Get the latest posts delivered right to your inbox, Stay up to date! You can also test email subject lines with CoSchedule’s Email Subject Line Tester: Show You Know the Influencer With Your First Line. Build excitement with influencers. … Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Convince&Convert has found that 35% of the email recipients open emails based on the subject line alone. I have a dress I want to send you C-suite execs playing catch-up to improve digital investments—and measure their return, Marketing copy essentials—3 guiding principles in review, Consumers are savvy about brand safety issues in advertising, 5 PR tactics to help you start 2021 on the right foot, Journalists on the move – Week of January 11. You don’t wanna be a bad guy and boring spammer like most of them are, right?! We get it, influencer outreach can be challenging for brands. They don’t work with everyone. Email subject line … Emojis are a great way of achieving this. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Let’s say you did it well, and that you have all the needed information about the ones you’re trying to reach. As one of the most visible marketing influencers, a regular outreach email would just be one of hundreds. You become blind to the quirkiness that some marketing professionals think makes them stand out. Research proves that emails having subject lines six to 10 words long have the highest open rate (21%). Another study found that 80% of emails are accessed via mobile devices, so it’s important to keep your subjects short and crisp. That way you will remind the contact that you are waiting for their response even without them needing to open your email. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. In fact, nothing will make a webmaster discard your email quicker than such subject lines, even if the content inside the message is top-notch. Save posts which he/she posted on LinkedIn/Instagram/other channel, and which could be used later for cold email. So, let’s see some examples for following up after a call, meetup, or networking event. By continuing to navigate on this website, you accept the use of cookies. They only do it with companies that are getting along with their brand and lifestyle. These subject lines help your email stand out, set expectations about the contents of your email and what you have to offer. Step 3: Make Changes and Click . Use it in your cold email to reach out to an influencer and it will increase your open rates. Hence, it will make your potential partner intrigued on what you have to offer. Use a straightforward subject line. Also, the fact that 65% of influencer marketing budgets will increase in 2020 says a lot about the influencers campaign's success in the past. After all, you can spend all the time in the world crafting the perfect message. Let’s be real: Email outreach should be a core element of your marketing plan. Influencer Marketing: Subject Lines You Can Steal Right Now. Second to this point, is to deliver value before you ask for something. With emails, personalization is everything. But if they don’t get opened, you may as well have not sent them in the first place. Advertise on Their Website Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. They are offering help to their subscribers and reminding them they are around. In the process of searching, planning and trying to get Influencers, you can follow their work for a couple of weeks. So, your next marketing strategy is to arrange partnerships with popular influencers in your industry? Many times an email will be relegated to the junk mail due to a vague subject title. Whatever you choose - make sure to use personalized images - because they're literally skyrocketing your reply rates and helps you to close more deals.You can see the magic of personalized images in our 14-day trial. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. When writing influencer outreach emails, you want to think about subject line first, email second. Love to drink good wines, write amazing content, ride horses and walk out with my two dalmatian dogs :). Our algorithm and email template editor allows you to create images and personalize them on scale for each influencer prospect. That’s why personalization is at the heart of every template we have included below. If that advice is not enough to set your sales team in motion, here are the actual top performing email subject lines our team has used. Clouthq is how to properly write your influencer outreach can be challenging for brands blog, Instagram YouTube! Professionals think makes them stand out, set expectations about the contents of your emails. 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